Is plant-based protein set to dwarf the cannabis industry?
Is it an emerging investment niche with significant upside potential, or a societal change to healthier eating?
Jim Pakulis and Boosh Plant-Based Brands believe they are onto something, and are growing both company size and the variety of good quality, quick-serve meal options very fast. Set to dominate the supermarket frozen, refrigerated, and shelf stable categories as well as expand, both organically and through acquisition, into other food service niches Boosh is a story to be heard and watched.
Detail
Jim Pakulis has turned his sights from successful corporate growth in the cannabis industry to plant-based protein. Seeing potential for significant growth in this industry, he and his team acquired and took Boosh Plant-Based Brands through initial public offering in 2021.
Boosh’s plant-based, gluten-free and non-GMO heat-and-serve bowls and meals, mac & cheese, pate, and non-dairy cheese are well received by the health-conscious, special diets and flexitarians alike. This is just the beginning, this team has their sights set on dominating frozen, refrigerated and shelf stable categories.
Jim believes in keeping the team as small as possible, with a true participation culture. But expansion plans are large – moving to new markets, acquisitions or mergers (one of each already complete in 2021), online delivery, and the food service industry.
The best investments are identified by avoiding emotional decisions based on hype. Use strict metrics, identify an industry with significant upside potential, a growing sector within that industry, and excellent management. These will drive company success and hence growth in the market value.
Tune in to hear about:
- The success of foodie Connie Marples that created the start for Boosh Foods.
- Just how big the plant-based protein industry is expected to be by 2050.
- How diets are changing, and consumers increasingly demanding healthier options.
- Advice for entrepreneurs and management to grow success and market value.
- And more.
